HotTea LiveVerified, material updates onlyUpdated Aug 31, 6:56 PM PDT

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OpenAI says ChatGPT Ads reached a $1 billion annualized run rate

OpenAI says ChatGPT Ads reached a $1 billion annualized run rate in under 200 days. It is opening self-service buying across India, Europe, the Middle East, and North Africa. The figure is company-reported, not full-year revenue.

First published Aug 31, 6:56 PM PDT · Last updated Aug 31, 6:56 PM PDT

What happened

OpenAI says ChatGPT Ads reached a $1 billion annualized revenue run rate in less than 200 days. The company reports tens of thousands of advertisers and availability in more than 40 countries. Self-service buying is launching today across India, Europe, the Middle East, and North Africa.

Why it matters now

OpenAI is using ChatGPT's free tier to build a global advertising business. Self-service buying opens the system to more businesses. Ads inside conversations give OpenAI another way to fund access and may affect product discovery. The announcement reports a run rate, not recognized full-year revenue, and provides no audit.

Updates

What changed

OpenAI says ChatGPT Ads reached a $1 billion annualized run rate

OpenAI says ChatGPT Ads reached the metric in under 200 days. Self-service buying is launching across India, Europe, the Middle East, and North Africa.

Verification

Primary evidence before publication.

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